36% Of Product Discovery Happens On Search, Google
In the United States, over 85% of ecommerce product discovery and purchasing occurs on two major channels: Amazon (49%) and Search (36%, primarily through Google). While most retailers and brands have extensive exposure on Amazon, the same cannot be said for Google. Google is fast becoming a commerce platform where merchants can tap into billions of product searches daily.
Google Shopping campaigns and Google's new Shopping Actions hosted-checkout experience are powerful channels to drive cost-effective brand awareness and customer acquisition.
Zentail is an official Google Partner and preferred integration provider for Shopping campaigns and Shopping Actions. Zentail's mission is to make ecommerce simple and our software platform serves as the operating system for top 1000 online retailers and those that aspire to join the top 1000.
Schedule a complementary workflow analysis to learn how Google's Shopping campaigns and Shopping Actions (including the Express shopping mall) will help diversify and grow your online retail business.