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ChannelAdvisor Alternatives: A Better Way To Sell on Walmart Marketplace, Amazon, eBay

What's the best alternative to ChannelAdvisor?

How do I sell on Google's Shopping Actions platform (Google Express)?

How do I sell on Walmart Marketplace and

What's the best business automation platform for multichannel ecommerce?

These are some of the most popular questions in our industry. With Walmart, Jet and Google vying for a piece of the market, the future of ecommerce is in many ways uncertain.

One thing that is certain is that the multichannel management space has not been won. Sellers large and small are not satisfied with the more established vendors -- specifically ChannelAdvisor, Solid Commerce, and CommerceHub. Accordingly, the market is fragmented with new entrants. As a retailer, who should you trust to help you simplify and grow your multichannel operations?

Here is a list of true ChannelAdvisor alternatives:

  • CommerceHub
  • Zentail

The list is short based on merit. Zentail, ChannelAdvisor and Commerce hub were the first three official integration partners of, Walmart Marketplace, and Google Shopping Actions.

These vendors are each official, preferred integration partners of Google, Walmart, and Each vendor is different, so it's important to understand how they compare in the most important areas of technology, ease of use, reliability, speed of onboarding, customer service and pace of innovation. We manage a competitive matrix, message us if you'd like access to our competitive intelligence.

We encourage you to ask yourself these questions:

What are your goals?

What are the goals you plan to accomplish over the next 12, 18, 24 months? Can you afford to transition between platforms as your requirements become more complex or are you looking for a software platform that can be customized to meet your evolving needs and grow with your business?

What are your requirements?

Do you need a platform that integrates with international marketplaces (Amazon UK, etc.)? How many SKUs do you actively list? Would having a built-in dynamic repricer help simplify your operations? Do you require dropship automation? Do you need to list against duplicate ASINs? Do you need orders to be routed to a 3rd Party Logistics provider? Do you require an integration with an ERP or Warehouse Management System? Do you require an API to build custom integrations?

Who will be using the software?

Are you and your employees tech savvy enough to interact with complex interfaces or will a dead-simple interface be required?

How important is data quality?

Do you just want to get your products listed or do you want your products to be optimized to sell on each new channel?

Poor product data quality creates poor customer experiences which causes pain for your support staff as well as the support staff of the channel.

How important is analytics?

Do you know how profitable you are on all of your channels? Can deep analysis of your operational data help you and your team spot trends, make sound decisions quickly and avoid error?

How important is real time?

What is an acceptable amount of time to synchronize your inventory and publish your product data to your desired channels? Can you afford to wait while your SKUs are under Jet Review or while Walmart Marketplace provisions your Seller Center account?

How important is automation?

Can you and your employees afford to tediously manually enter product and order data into multiple systems? What would you and each of your employees be working on if you let intelligent software handle the time consuming, mundane aspects of your operation?

How important is service?

Are you willing to wait more than 24 hours to receive a response to an urgent matter? Is it acceptable for you and your team to deal with outsourced customer service representatives based overseas? Would you like to be able to pick up the phone and get your issue resolved by a trained, US-based expert? Would you like to be able to schedule on-demand training sessions for you or your staff?

How important is your feedback and input?

Would you like to influence the prioritization of features yet to be developed and be kept in the loop with periodic updates and surveys? Would you prefer working with a development team that can move quickly and implement your suggestions?

How important is your onboarding experience?

Are you willing to invest 2-3 months of time and disrupted operations to fully transition to your new multichannel platform? Would you rather invest 1-3 weeks and be assigned a dedicated onboarding specialist to guide you through the onboarding process and configure your product catalog and operational workflow thoroughly and efficiently?

How important is commitment?

Are you willing to pay large up-front fees and sign binding annual contracts? Would you rather a month-to-month arrangement as you build trust and confidence with your new platform?

How important is pricing?

Are you willing to pay a fair price to receive high quality software and service?

Please let us know if you have any questions, we're here to help you select the best multichannel platform for your business.

Zentail has created the next generation of multichannel ecommerce management software.

Schedule a complementary workflow analysis to learn how to diversify and grow your ecommerce business.

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