Team Zentail in PIM, product information management, catalog manager

What is a PIM? Product Information Management for Online Retail

Posted: December 29, 2015

What is a PIM?

PIM stands for Product Information Management. It's a software system that helps retailers and brands collaboratively manage their product catalog with efficiency and control. At Zentail, we call this catalog management.

Why is PIM important?

A good PIM system allows retailers and brands to collaboratively manage their product catalog, and optimize product listings for each sales channel (own website, Amazon, eBay, Jet.com, etc.) from one central interface.

Most retailers and brands manage their product catalog in spreadsheets. Then they upload those spreadsheets to the channels they want to list on. Each spreadsheet is slightly different, and different versions begin floating around the organization ... it's a mess. This is a highly inefficient way to manage a product catalog.

Not all PIMs are created equal

When selecting a PIM, you need to understand that PIM is a feature, not a standalone solution. Unless you want to patch together multiple solutions for managing your retail operation, we suggest you work with a vendor that offers PIM as well as other critical features like inventory management, and the ability to generate and manage product listings.

What sets PIMs apart is their ease of use. It should not feel like you're working in a spreadsheet with hundreds of business rules to configure on a per SKU basis. A great PIM should allow you to easily create variant SKUs, customize data on a per-channel basis, and not make you repeat tedious configurations for each SKU.


Since this is the Zentail blog and there is no easier way to manage your product information, we recommend you get in touch so you can see our PIM in action. Click the chat icon on the bottom right of the page to speak with a member of our team.