Arguably the number one dilemma faced by online retailers is that nearly all of their time and effort is spent on marketplace channels. The
When you're marketing your products across multiple channels, it's important to understand who you're marketing to. We've put together an overview of the buyer
Posted: January 24, 2017 If you're using Google Shopping to build your customer base, let's make sure you do it profitably. Since you own
Your Most Valuable Channel You may not know it yet, but there’s a good chance Google Shopping is your most valuable online channel.
Posted: December 18, 2016 A few days ago, my business partner messaged me: [Customer]'s Google Shopping growth over the last 6 months is
Posted: March 19, 2016 Quality of channel over Quantity of channels We spend a lot of time speaking with retailers who want to be
Of the hundreds of retailers that submit a request form on our homepage, only 29% have their own webstore. Of those retailers, we estimate
Following up our Programmatic Google Shopping case study, this article has been refined to help online sellers (brands, resellers, distributors and manufacturers) understand the