Marketplace Seller Fees and Commission Rates Comparison: Jet.com, Walmart, Amazon, eBay

For online retailers, it's important to understand the costs of doing business on each marketplace. This post provides a breakdown of the commissions and fees on Walmart Marketplace, Amazon.com, Jet.com and eBay.

On all channels, the commission you are charged is for the total price before tax to the consumer. This is your item price plus shipping price. Commission rates typically vary based on product category.

Walmart Marketplace

Category Number Product Category Referral Fee Percentage
1 Apparel & Accessories 15%
2 Automotive & Powersports 12%
3 Baby 15%
4 Beauty 15%
5 Books 15%
6 Camera & Photo 8%
7 Cell Phones 8%
8 Consumer Electronics 8%
9 Electronics Accessories 15%
10 Furniture & Decor 15%
11 Gourmet Food 15%
12 Grocery 15%
13 Health & Personal Care 15%
14 Home & Garden 15%
15 Industrial & Scientific 12%
16 Jewelry 20%
17 Kitchen 15%
18 Luggage & Travel Accessories 15%
19 Major Appliances 8%
20 Music 15%
21 Musical Instruments 12%
22 Office Products 15%
23 Outdoors 15%
24 Personal Computers 6%
25 Pet Supplies 15%
26 Shoes, Handbags & Sunglasses 15%
27 Software & Computer Video Games 15%
28 Sporting Goods 15%
29 Tires & Wheels 10%
30 Tools & Home Improvement 12%
31 Toys & Games 15%
32 Video & DVD 15%
33 Video Game Consoles 8%
34 Video Games 15%
35 Watches 15%
36 Everything Else 15%





Walmart Marketplace has straight-forward fees. It's simply commission based on the categories as show above. As you'll see below, Amazon has a slightly more complex fee structure with monthly fees and minimum referral fees.

Amazon.com

You can sell on Amazon's US Marketplace as an Individual Seller or a Professional Seller. Here's an comparison:

Individual selling plan Professional selling plan
$0.99 per item fee for each item that sells $39.99 Monthly subscription fee
Single listing creation Multiple listing creation using spreadsheets and uploads
Online listing and order management Inventory and order management using reports and feeds
Access to tools on Seller Central to perform account functions Access to Amazon Marketplace Web Service to upload feeds, receive reports, and perform other API functions



Referral Fee Percentages Applicable Minimum Referral Fee* Applicable Minimum Referral Fee
3D Printed Products 12% --
Amazon Device Accessories 45% $1.00
Amazon Kindle 15% --
Automotive & Powersports 12%, except 10% for tires and wheels products $1.00
Baby Products (excluding Baby Apparel) 15% $1.00
Beauty 15% $1.00
Books 15% --
Camera and Photo1 8% $1.00
Cell Phone Devices* 8% --
Clothing & Accessories 15% $1.00
Collectible Coins 15% for the portion of the item price and any gift wrap charges paid by the buyer, up to $250; 10% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $250 up to $1,000; and 6% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $1000 $1.00
Consumer Electronics 8% $1.00
Electronics Accessories 15% for the portion of the item price and any gift wrap charges paid by the buyer, up to $100; and 8% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $100 $1.00
Entertainment Collectibles 20% for the portion of the item price and any gift wrap charges paid by the buyer, up to $100; 10% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $100 up to $1,000; and 6% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $1,000 --
Furniture & Decor 15% $1.00
Health & Personal Care (including Personal Care Appliances) 15% $1.00
Home & Garden (including Pet Supplies) 15% $1.00
Independent Design 25% $1.00
Industrial & Scientific (including Food Service and Janitorial & Sanitation) 12% $1.00
Jewelry 20% $2.00
Kitchen 15% $1.00
Luggage & Travel Accessories 15% $1.00
Major Appliances 15% for the portion of the item price and any gift wrap charges paid by the buyer, up to $300; and 8% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $300 $1.00
Music 15% --
Musical Instruments 15% $1.00
Office Products 15% $1.00
Outdoors 15% $1.00
Personal Computers 6% $1.00
Shoes, Handbags and Sunglasses 15% $1.00
Software & Computer/Video Games 15% --
Sports 15% $1.00
Sports Collectibles 20% for the portion of the item price and any gift wrap charges paid by the buyer, up to $100; 10% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $100 up to $1,000; and 6% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $1,000 --
Tools & Home Improvement 15% except 12% for base equipment power tools $1.00
Toys & Games 15% $1.00
Video & DVD 15% --
Video Games 15% --
Video Game Consoles 8% --
Watches 15% $2.00
Everything Else5 15% --
* applied on a per-item basis unless otherwise noted

Jet.com

Jet Category Product Examples* Base Commission
Appliances Large and small appliances, appliance parts and accessories 15% - The portion of the Retailer Price up to and including $300 8% - Any portion of the Retailer Price greater than $300
Automotive Parts & Accessories Tools, equipment, oils, tires, wheels 10% - Tires and wheels 12% - Powersports and all other automotive parts and accessories
Baby Car seats, baby food, formula, cloth diapers, disposable diapers 5% - Baby food and formula, baby wipes, disposable diapers 15% - All other baby
Electronics TV’s, audio, office electronics, computers 6% - Personal computers 8% - All other electronics
Electronic Accessories Cords, cables, remotes 15% - The portion of the Retailer Price up to and including $100 8% - Any portion of the Retailer Price greater than $100
Grocery Food, spices, beverages 15% - Gourmet gifts, home brewing and winemaking 10% - All other grocery
Industrial and Scientific Raw materials, occupational products, service equipment 12%
Pet Supplies Dog food, carriers, toys, cat litter 5% - Dog food, cat food, litter 15% - All other pet supplies
Tools & Home Improvement Hand and power tools, hardware, measurement devices 12% - Base equipment power tools 15% - All other tools & home improvement

eBay

eBay's fee structure is fundamentally different due to "insertion fees" which may be charged per listing according to the following fee structure:

  • Basic Store: $0.20
  • Premium Store: $0.10
  • Anchor Store: $0.05

Final Value fees are charged according to this schedule:

Category Final value fee
Coins & Paper MoneyStamps 6% of the total amount of the sale
Musical Instruments & GearExcept Pro Audio Equipment and DJ Equipment (see Consumer Electronics, Cameras & Photo and more) 7% of the total amount of the sale
eBay Motors > Parts & Accessories and eBay Motors > Automotive Tools & SuppliesExcept Car Electronics (see Consumer Electronics, Cameras & Photo and more) Except Apparel & Merchandise (see Clothing, Shoes & Accessories) 8% of the total amount of the sale
Select Computer/Tablets & Networking and Video Game ConsolesSee included categories below 4% of the total amount of the sale
Select Consumer Electronics, Cameras & Photo, and moreSee included categories below 6% of the total amount of the sale
Select Camera & Photo Accessories, Cell Phone Accessories, and moreSee included categories below 9% of the total amount of the sale
Clothing, Shoes & AccessoriesIncludes Apparel & Merchandise found in eBay Motors > Parts & Accessories 9% of the total amount of the sale
BooksDVDs & MoviesMusicVideo Games 9% of the total amount of the sale
Business & IndustrialExcept Heavy Equipment Except Concession Trailers & Carts (found in Restaurant & Catering) Except Imaging & Aesthetics Equipment (found in Healthcare, Lab & Life Science) Except Commercial Printing Presses (found in Printing & Graphic Arts)Learn more about Business & Industrial fees in the excluded categories. 9% of the total amount of the sale
All other categories 9% of the total amount of the sale

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