Team Zentail in Jet.com, amazon, eBay, walmart marketplace, marketplace commission rates, marketplace fees

Marketplace Commission Rates Comparison: Jet.com, Walmart, Amazon, eBay

For online retailers, it's important to understand the costs of doing business on each marketplace. This post provides a breakdown of the commissions and fees on Walmart Marketplace, Amazon.com, Jet.com and eBay.

Walmart Marketplace

Category Number Product Category Referral Fee Percentage
1 Apparel & Accessories 15%
2 Automotive & Powersports 12%
3 Baby 15%
4 Beauty 15%
5 Books 15%
6 Camera & Photo 8%
7 Cell Phones 8%
8 Consumer Electronics 8%
9 Electronics Accessories 15%
10 Furniture & Decor 15%
11 Gourmet Food 15%
12 Grocery 15%
13 Health & Personal Care 15%
14 Home & Garden 15%
15 Industrial & Scientific 12%
16 Jewelry 20%
17 Kitchen 15%
18 Luggage & Travel Accessories 15%
19 Major Appliances 8%
20 Music 15%
21 Musical Instruments 12%
22 Office Products 15%
23 Outdoors 15%
24 Personal Computers 6%
25 Pet Supplies 15%
26 Shoes, Handbags & Sunglasses 15%
27 Software & Computer Video Games 15%
28 Sporting Goods 15%
29 Tires & Wheels 10%
30 Tools & Home Improvement 12%
31 Toys & Games 15%
32 Video & DVD 15%
33 Video Game Consoles 8%
34 Video Games 15%
35 Watches 15%
36 Everything Else 15%

Amazon.com

Referral Fee Percentages Applicable Minimum Referral Fee* Applicable Minimum Referral Fee
3D Printed Products 12% --
Amazon Device Accessories 45% $1.00
Amazon Kindle 15% --
Automotive & Powersports 12%, except 10% for tires and wheels products $1.00
Baby Products (excluding Baby Apparel) 15% $1.00
Beauty 15% $1.00
Books 15% --
Camera and Photo1 8% $1.00
Cell Phone Devices* 8% --
Clothing & Accessories 15% $1.00
Collectible Coins 15% for the portion of the item price and any gift wrap charges paid by the buyer, up to $250; 10% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $250 up to $1,000; and 6% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $1000 $1.00
Consumer Electronics 8% $1.00
Electronics Accessories 15% for the portion of the item price and any gift wrap charges paid by the buyer, up to $100; and 8% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $100 $1.00
Entertainment Collectibles 20% for the portion of the item price and any gift wrap charges paid by the buyer, up to $100; 10% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $100 up to $1,000; and 6% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $1,000 --
Furniture & Decor 15% $1.00
Health & Personal Care (including Personal Care Appliances) 15% $1.00
Home & Garden (including Pet Supplies) 15% $1.00
Independent Design 25% 2 $1.00
Industrial & Scientific (including Food Service and Janitorial & Sanitation) 12% $1.00
Jewelry 20% $2.00
Kitchen 15% $1.00
Luggage & Travel Accessories 15% $1.00
Major Appliances 15% for the portion of the item price and any gift wrap charges paid by the buyer, up to $300; and 8% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $300 $1.00
Music 15% --
Musical Instruments 15% $1.00
Office Products 15% $1.00
Outdoors 15% $1.00
Personal Computers 6% $1.00
Shoes, Handbags and Sunglasses 15% $1.00
Software & Computer/Video Games 15% --
Sports 15% $1.00
Sports Collectibles 20% for the portion of the item price and any gift wrap charges paid by the buyer, up to $100; 10% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $100 up to $1,000; and 6% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $1,000 --
Tools & Home Improvement 15% except 12% for base equipment power tools $1.00
Toys & Games 15% $1.00
Video & DVD 15% --
Video Games 15% --
Video Game Consoles 8% --
Watches 15%4 $2.00
Everything Else5 15% --
* applied on a per-item basis unless otherwise noted

Jet.com

Jet Category Product Examples* Base Commission
Appliances Large and small appliances, appliance parts and accessories 15% - The portion of the Retailer Price up to and including $300 8% - Any portion of the Retailer Price greater than $300
Automotive Parts & Accessories Tools, equipment, oils, tires, wheels 10% - Tires and wheels 12% - Powersports and all other automotive parts and accessories
Baby Car seats, baby food, formula, cloth diapers, disposable diapers 5% - Baby food and formula, baby wipes, disposable diapers 15% - All other baby
Electronics TV’s, audio, office electronics, computers 6% - Personal computers 8% - All other electronics
Electronic Accessories Cords, cables, remotes 15% - The portion of the Retailer Price up to and including $100 8% - Any portion of the Retailer Price greater than $100
Grocery Food, spices, beverages 15% - Gourmet gifts, home brewing and winemaking 10% - All other grocery
Industrial and Scientific Raw materials, occupational products, service equipment 12%
Pet Supplies Dog food, carriers, toys, cat litter 5% - Dog food, cat food, litter 15% - All other pet supplies
Tools & Home Improvement Hand and power tools, hardware, measurement devices 12% - Base equipment power tools 15% - All other tools & home improvement

eBay

eBay's fee structure is fundamentally different due to "insertion fees" which may be charged per listing according to the following fee structure:

  • Basic Store: $0.20
  • Premium Store: $0.10
  • Anchor Store: $0.05

Final Value fees are charged according to this schedule:

Category Final value fee
Coins & Paper MoneyStamps 6% of the total amount of the sale
Musical Instruments & GearExcept Pro Audio Equipment and DJ Equipment (see Consumer Electronics, Cameras & Photo and more) 7% of the total amount of the sale
eBay Motors > Parts & Accessories and eBay Motors > Automotive Tools & SuppliesExcept Car Electronics (see Consumer Electronics, Cameras & Photo and more) Except Apparel & Merchandise (see Clothing, Shoes & Accessories) 8% of the total amount of the sale
Select Computer/Tablets & Networking and Video Game ConsolesSee included categories below 4% of the total amount of the sale
Select Consumer Electronics, Cameras & Photo, and moreSee included categories below 6% of the total amount of the sale
Select Camera & Photo Accessories, Cell Phone Accessories, and moreSee included categories below 9% of the total amount of the sale
Clothing, Shoes & AccessoriesIncludes Apparel & Merchandise found in eBay Motors > Parts & Accessories 9% of the total amount of the sale
BooksDVDs & MoviesMusicVideo Games 9% of the total amount of the sale
Business & IndustrialExcept Heavy Equipment Except Concession Trailers & Carts (found in Restaurant & Catering) Except Imaging & Aesthetics Equipment (found in Healthcare, Lab & Life Science) Except Commercial Printing Presses (found in Printing & Graphic Arts)Learn more about Business & Industrial fees in the excluded categories. 9% of the total amount of the sale
All other categories 9% of the total amount of the sale

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